Buy-now-pay-later usage keeps climbing globally, even as regulators watch default rates.
6 Numbers That Show the BNPL Boom Isn't Slowing Down
Global BNPL GMV crossed $560B in 2025 and usage keeps expanding across the UK, US, and Asia-Pacific. Here's the boom in numbers.
Buy-now-pay-later has gone from checkout novelty to mainstream payment method — and the growth curve still hasn't bent.
The numbers
- $560.1 billion — global BNPL gross merchandise value in 2025, up 13.7% year-over-year.
- $54.56 billion — projected global BNPL provider revenue in 2026, up from $44.89 billion in 2025.
- ~380 million global BNPL users in 2024, projected to grow to roughly 670 million by 2028.
- 91.5 million American consumers projected to use BNPL in 2025, up 5.78% year-over-year.
- 28.4% annual growth — the Asia-Pacific BNPL market's expansion rate through 2030, the fastest of any region.
- 54% of UK adults have used BNPL as of 2026, up sharply from 42% in 2025.
- North America holds the highest revenue share of any region in the global BNPL market, at 29.3%, even as Asia-Pacific closes the gap fastest.
Why it matters
BNPL's user base is compounding fast in every major market, and Asia-Pacific is now outgrowing the rest of the world. The catch: while charge-off rates stay contained around 1.8-2%, roughly a third to two-fifths of users admit to at least one late payment — a signal regulators and lenders keep watching closely as the format scales into mainstream retail and edges further into everyday, lower-ticket purchases.
Sources
Buy Now Pay Later Market 2026, Chargeflow, Buy Now Pay Later Statistics 2026, Capital One Shopping.
Frequently asked questions
Global BNPL gross merchandise value reached approximately $560.1 billion in 2025, a 13.7% increase year-over-year, with provider revenue projected at $54.56 billion in 2026.
Default (charge-off) rates remain relatively low at roughly 1.8-2%, but an estimated 34-41% of users report making at least one late payment.